Check your store's public pages against Google Merchant Center policies.
A public scan of your Shopify store. Each item links to the Google page it comes from. Possible problems we cannot confirm are marked 'worth checking'; pages we could not read are marked 'not verified'. Neither is ever shown as 'failed'.
- 55 checks
- 15 Google pages cited
- Read only, no app to install
Example report
An example store we built, not a real shop.
99/100
Quernhollow Goods
2026-10-17 22:39 UTC · 10 public pages read
- problem1
- worth checking0
- not verified2
- passed51
- problem
Your product page markup shows a GTIN that is not valid
/products/wool-blanket: gtin=084327190652
- passed
Return window (number of days) is stated
30 days
Set up your return policies for Shopping ads and free listings
- passed
Product stock
3 sampled products, all in stock
What we check
55 checks in 8 groups. One example from each group is below.
Site
The homepage loads over HTTPS.
Contact and identity
A contact email is on the site.
Returns
The return window is stated in days.
Shipping
Shipping cost and delivery time are stated.
Policies
Policy pages have no template placeholder text.
Product data and markup
A GTIN in the page markup has a valid check digit.
Pricing
The price on the page matches the structured data.
Claims and checkout
The public pages do not make an improbable health claim.
How it works
1
We read the public pages only. We never log in to your store or to Merchant Center.
2
We respect robots.txt and keep the rate low. A scan takes about one minute.
3
You get the top items by email. There is no sign up.
Pricing
Plans are not on sale yet.
Free
Summary scan
- Top 3 items
- When no high confidence problem is found, the items shown are labelled worth checking
Monitor
$49/month
- Full report
- Weekly rescan
- Email alert when something breaks (a policy link returns 404, markup stops parsing, or the store goes behind a password)
- Fix instructions per item
- Cancel anytime
Available soon.
Rescue
$149one time
- For stores already suspended or warned
- Full audit
- Prioritised fix list
- Copy for missing policy sections
- Drafted review request text
- One rescan after fixes
Available soon.
Honest limits
We cannot see your Merchant Center account or feed. A clean scan is not a guarantee that Google will approve you, and many suspension causes are not visible on public pages. Some themes load content by script that our scanner cannot read; those items are marked 'not verified', never 'failed'. Possible problems we cannot confirm are marked 'worth checking'.
FAQ
No. Merchant Checkpoint is independent and not affiliated with or endorsed by Google or Shopify.
No. We read public pages only. We never log in to your store or to Merchant Center.
A clean scan is not a guarantee, and we cannot see your Merchant Center account. If you were suspended for something that is not on your public pages, our scan would not show it. Email hello@merchantcheckpoint.com.